TwentyThree mail@twentythree.com https://video.twentythree.com en-gb Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv167.7/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/jon-mowat-the-strategy-behind-video <p>A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast.</p><p><a href="http://video.twentythree.com/jon-mowat-the-strategy-behind-video"><img src="http://video.twentythree.com/64968570/129938553/3e35a72cda966722201b34be9a72a7fa/standard/download-35-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129938553 Tue, 03 Nov 2026 08:55:40 GMT Jon Mowat: The Strategy Behind Video That Drives Decisions A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast. A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains... TwentyThree 09:14 <p>A video that keeps people watching is not the same as one that makes them act. Jon Mowat, founder of Hurricane Media, spent 15 years at the BBC and now makes video for NATO, BMW and the World Health Organization. In this interview, Jon explains why B2B video should be distinctive instead of just different, why saying less converts better, and why the best way to start is small and fast.</p><p><a href="http://video.twentythree.com/jon-mowat-the-strategy-behind-video"><img src="http://video.twentythree.com/64968570/129938553/3e35a72cda966722201b34be9a72a7fa/standard/download-35-thumbnail.jpg" width="600" height="338"/></a></p> Attribution & Analytics video agency video brand http://video.twentythree.com/designing-video-that-drives <p><p>Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.</p></p><p><a href="http://video.twentythree.com/designing-video-that-drives"><img src="http://video.twentythree.com/64968560/129917888/4ab8efbb1578c7fd54dbb940e4173105/standard/download-53-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/129917888 Tue, 03 Nov 2026 08:55:23 GMT Designing Video that Drives Decisions Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions. Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into... TwentyThree 39:26 <p><p>Great video gets attention. Great stories get remembered. But is that enough? This engaging talk reveals the hidden psychological forces that determine what people decide to do, and gives filmmakers practical ways to build decision design into their content. Go beyond engaging your audience and learn how to change their decisions.</p></p><p><a href="http://video.twentythree.com/designing-video-that-drives"><img src="http://video.twentythree.com/64968560/129917888/4ab8efbb1578c7fd54dbb940e4173105/standard/download-53-thumbnail.jpg" width="600" height="338"/></a></p> Attribution & Analytics video agency video brand http://video.twentythree.com/the-video-agency-is-now <p>Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action.</p><p><a href="http://video.twentythree.com/the-video-agency-is-now"><img src="http://video.twentythree.com/64968567/133564950/2f5b12ba8a61e9680681fa9d8580839c/standard/download-29-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/133564950 Tue, 03 Nov 2026 08:54:29 GMT The Video Agency is Now Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action. Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now... TwentyThree 39:41 <p>Agencies that only offer production are losing ground to a new breed of Video Agency: one that works on retainer and guides clients across all their video needs. Just as the digital agency consolidated into a single dominant model, video is now doing the same, and the opportunity belongs to those who move first. A practical playbook turns the model into action.</p><p><a href="http://video.twentythree.com/the-video-agency-is-now"><img src="http://video.twentythree.com/64968567/133564950/2f5b12ba8a61e9680681fa9d8580839c/standard/download-29-thumbnail.jpg" width="600" height="338"/></a></p> video agency video production video strategy